Mixue has quickly become one of the most beloved ice cream and tea chains in Asia and beyond. With its bright red logo, cartoon snowman mascot, and affordable prices, it attracts millions of customers across multiple countries. However, for many Muslim consumers, a key question remains — Mixue Halal Jakim.
In this article, we’ll explore what Mixue is, its global presence, the importance of halal certification, and whether this brand meets halal standards in various countries.
What is Mixue?
Mixue Bingcheng (often simply referred to as Mixue) is a Chinese-based ice cream and tea chain founded in 1997 in Zhengzhou, Henan Province, China. It offers a variety of products such as:
-
Soft serve ice cream
-
Fruit teas and milk teas
-
Sundaes and milkshakes
-
Slushes and smoothies
The brand is known for its low pricing model — ice cream cones starting as low as $0.50 in some countries — and rapid international expansion.
As of 2025, Mixue has over 30,000 stores in China and has expanded to countries like:
-
Indonesia
-
Vietnam
-
Thailand
-
Malaysia
-
Philippines
-
South Korea
-
Japan
-
Singapore
-
Australia
Due to its increasing global presence, questions around halal compliance have become more important, especially in countries with large Muslim populations.
Why Halal Certification Matters
For Muslim consumers, halal refers to what is permissible according to Islamic law. When it comes to food and beverages, this typically means:
-
No pork or pork derivatives
-
No alcohol
-
Meat and other animal products must be slaughtered and processed according to Islamic guidelines
-
No cross-contamination with non-halal items
Halal certification is often granted by authorized bodies in each country. This certification assures Muslim consumers that the food products are permissible for consumption and comply with Islamic dietary laws.
Is Mixue Halal in Muslim-Majority Countries?
Mixue has strategically expanded into Southeast Asian countries where halal certification is crucial for business success. Here’s a country-by-country look at Mixue’s halal status:
Indonesia
In Indonesia, the world’s largest Muslim-majority country, halal certification is mandatory for food and beverage businesses. According to the Halal Product Assurance Agency (BPJPH) and the Indonesian Ulema Council (MUI), many Mixue branches have secured or are in the process of securing halal certification.
As of early 2024, Mixue Indonesia announced that it has completed the halal certification process, and products sold are compliant with MUI standards.
Malaysia
Malaysia is another country with strict halal regulations enforced by JAKIM (Department of Islamic Development Malaysia). Mixue Malaysia has also worked towards obtaining JAKIM halal certification.
In December 2023, Mixue Malaysia officially received JAKIM’s halal certificate, which covers its ingredients, preparation processes, and supply chain. This means that Muslims in Malaysia can enjoy Mixue products with peace of mind.
Singapore
In Singapore, halal certification is granted by Majlis Ugama Islam Singapura (MUIS). As of 2024, some Mixue branches in Singapore are undergoing the halal certification process, while others may not yet be certified. Therefore, Muslim customers are encouraged to check the certification status of individual outlets.
Philippines, Vietnam, and Thailand
In these countries, where the Muslim population is smaller, halal certification is not mandatory, but it can be obtained voluntarily. In places like Mindanao (Philippines) or Southern Thailand, where there are higher concentrations of Muslims, Mixue has been more proactive in pursuing halal certifications.
Is Mixue Halal in China?
In China, where Mixue originated, halal certification is less common and not regulated by a national Islamic authority. However, in regions with large Muslim populations such as Xinjiang, Ningxia, and Gansu, Mixue has opened branches that cater to Muslim customers. Some of these may offer halal-friendly options, but the lack of centralized halal certification in China makes it difficult to guarantee nationwide compliance.
Mixue’s Efforts Toward Halal Compliance
Mixue has taken several proactive steps to build trust with Muslim consumers globally:
-
Ingredient Transparency: The company publishes ingredient lists and works with suppliers who meet halal requirements.
-
Dedicated Supply Chains: In countries like Malaysia and Indonesia, Mixue operates with supply chains designed to meet halal standards.
-
Training and Audits: Mixue trains its staff and collaborates with local halal bodies to ensure ongoing compliance.
-
Community Engagement: Through public announcements and social media, Mixue communicates its halal journey to reassure customers.
What Should You Look For as a Consumer?
If you’re a Muslim customer who wants to ensure that the food you consume is halal, here are a few tips when visiting Mixue:
-
Look for a halal certificate displayed at the outlet.
-
Ask staff about halal status if the certificate is not visible.
-
Check official websites or social media pages of Mixue in your country for halal updates.
-
Avoid outlets that don’t provide clear information, especially in non-Muslim-majority countries.
Common Mixue Menu Items and Their Halal Status
Here are some popular Mixue items and what you should know about them:
Mixue’s halal status has become a trending topic on TikTok, Instagram, and Twitter, especially in Muslim-majority countries. Many users share their experiences and verify halal certifications online.
For example, in Malaysia, TikTokers have created videos celebrating Mixue’s JAKIM certification, making it easier for others to know which outlets are safe to visit.
Final Verdict: Is Mixue Halal?
The answer is: Yes, in many countries, Mixue is halal-certified, especially in Muslim-majority nations like Malaysia and Indonesia where official certifications from JAKIM and MUI are in place.
However, in other regions — such as China, Vietnam, or Singapore — it depends on the individual outlet, and it’s best to verify before purchasing.
Key Takeaways:
-
Mixue is actively pursuing halal certification in many regions.
-
Countries like Malaysia and Indonesia have certified Mixue as halal.
-
Always check for halal logos or ask staff when in doubt.
-
Mixue’s global approach to halal compliance is a positive sign for Muslim consumers.
Conclusion
As a brand that is expanding across cultures and continents, Mixue has recognized the importance of halal certification for its diverse customer base. While not every outlet may be certified yet, the company is making significant strides toward full compliance. With a little diligence, Muslim consumers can enjoy their favorite cold treats while staying true to their dietary principles.