Creating Shareable Content That Attracts Natural Backlinks

Once upon a time, two bloggers, Lisa and Tom, set out to grow their websites. Both were passionate about their niches, and both had great writing skills. Lisa focused on creating engaging, shareable content that resonated with her audience, while Tom churned out generic blog posts without a clear strategy. Fast forward six months, and Lisa’s website was brimming with organic traffic and natural backlinks. Tom, on the other hand, was still struggling to get noticed.

Lisa’s secret? She understood that creating shareable content was the key to attracting natural backlinks—those golden opportunities where other websites link to you without being asked. This post will unpack Lisa’s strategy so you, too, can create content that people can’t help but share and link to.

Why Shareable Content Matters for Backlinks

The Power of Natural Backlinks

Natural backlinks are the holy grail of SEO. They signal to search engines that your content is valuable, trustworthy, and worth ranking higher. According to a study by Backlinko, pages with more backlinks tend to rank higher on Google. In fact, the top-ranking page in Google’s search results has an average of 3.8x more backlinks than those below it.

Shareability Drives Linkability

Content that gets shared widely is more likely to attract backlinks. BuzzSumo’s analysis of 100 million articles found that highly shared content also garners more backlinks. This is because shared content reaches a broader audience, increasing the chances that other websites will discover and link to it.

Characteristics of Shareable Content

To create content that attracts natural backlinks, it’s essential to focus on these key characteristics:

1. Emotionally Resonant
   • Posts that evoke strong emotions—whether it’s awe, amusement, or anger—are more likely to be shared. Studies show that emotional content gets shared 2x more often than neutral content.
2. Actionable and Informative
   • Practical guides, how-to articles, and listicles tend to perform well. For example, a comprehensive guide on the top article submission sites provides immediate value to readers.
3. Visually Engaging
   • Articles with compelling visuals receive 94% more total views, according to HubSpot. Infographics, videos, and high-quality images make your content more shareable and link-worthy.
4. Unique and Original
   • Unique perspectives or new research make your content stand out. According to Moz, 75% of content marketers prioritize creating original content.
5. Data-Driven
   • Articles backed by data and statistics are more credible and shareable. For example, citing stats about the effectiveness of “article submission sites” in driving traffic can boost your content’s appeal.

 

Strategies for Creating Shareable Content

1. Craft Compelling Headlines

• Use power words and numbers to make your headlines irresistible.
• Example: “10 Proven Ways to Use Article Submission Sites for More Traffic.”
• Pro Tip: Use tools like CoSchedule’s Headline Analyzer to test your headlines.

2. Leverage the Skyscraper Technique

• Find high-performing content in your niche and create a better, more comprehensive version.
• Example: If an article lists 50 “article submission sites,” create a post with 100 updated and verified sites.

3. Incorporate Visual Content

• Add infographics, charts, and videos to make your content more engaging.
• Example: Create an infographic showing how “article submission sites” impact SEO rankings.

4. Include Expert Quotes and Insights

• Collaborate with industry experts for quotes or co-authored posts. Expert opinions add credibility.

5. Optimize for SEO

• Use focus keywords naturally throughout the content. For instance:
  • “Top article submission sites to improve your backlink profile.”
  • “How to choose the best article submission site for your niche.”
• Don’t forget meta tags, alt texts, and interlinking!

6. Make It Easy to Share

• Add social sharing buttons prominently on your page.
• Include pre-written tweet suggestions or hashtags.

7. Create Evergreen Content

• Focus on topics that remain relevant over time, like “The Ultimate Guide to Article Submission Sites.”

Real-Life Examples of Shareable Content

1. HubSpot’s Marketing Statistics Blog
   • Why it worked: It’s data-driven and visually engaging, making it a go-to resource for marketers.
2. BuzzFeed’s Listicles
   • Why it worked: Emotional and entertaining content that’s easy to consume and share.
3. Backlinko’s SEO Guides
   • Why it worked: Comprehensive, actionable, and optimized for SEO.

How to Promote Your Shareable Content

1. Use Social Media Strategically 🕊

• Share your content on platforms where your audience is active.
• Join niche communities and groups to amplify reach.

2. Email Outreach 📧

• Send personalized emails to influencers and bloggers in your niche.
• Highlight why your content is valuable and request a share or backlink.

3. Leverage Article Submission Sites 🔗

• Submit your content to reputable article submission sites to increase visibility.
• Examples: Medium, EzineArticles, and LinkedIn Articles.

4. Collaborate with Influencers 👤

• Partner with influencers to co-create or promote your content.

5. Monitor Performance 🔇

• Use tools like Google Analytics and BuzzSumo to track shares, backlinks, and engagement metrics.

Conclusion: Building Your Backlink Empire

Creating shareable content that attracts natural backlinks isn’t rocket science, but it does require a strategic approach. By understanding your audience, focusing on quality, and leveraging tools like “article submission sites,” you can dramatically increase your content’s reach and linkability.

Remember Lisa from our story? She didn’t just get lucky. She followed these steps, and you can too. Start crafting content that people can’t resist sharing, and watch as your website climbs the search engine ranks.