The Reasons It’s Awesome: This video is an absolute classic. It clarifies Dropbox’s cloud storage service in just 2 minutes, no words, no jargon. The best explainer videos makes each point crystal clear, and guides your eyes to exactly where they should go.
SEO bonus:
This video explains how to help Dropbox expand from 100K users up to four million in less than an entire year.
2. Spotify “Year in Music”
Why It’s Awesome:
Spotify’s annual recap video makes use of animated typography and motion graphics to convey your own personal music story. It’s fun, emotional and personalised. The combination of kinetic and data is what makes it a pleasure to share and watch.
Marketing Lesson:
Personalization plus motion equals viral potential.
3. Headspace”How to meditate “How Meditation Can Help”
What’s great about it:
The Headspace nail it by using calm animation, a serene narrator, and beautiful punctuated typography. It turns the complexities in meditation into a relaxing and enjoyable experience.
Pro Tips:
Using animation typography to slow things down could be as effective as creating excitement.
4. Duolingo – “Learn a Language for Free”
What’s great about it:
This explanation is lively quick-paced and jam-packed with motion-syntax that makes every aspect of the app stand out. It’s brief, but extremely informative.
Viewer Hook
Speedy images and quick texts make it difficult to turn away.
5. Slack — “So We’ve tried to Slack …”
What’s great about it:
Slack’s explainer video is a masterpiece in storytelling, combining humor with simple, animated typography. It takes through the typical day of work and demonstrates how Slack helps you deal with everyday communications.
SEO win:
It has a high rank both in video searches and organic traffic thanks to its the clear message and user-focused benefits.
How to Make the Most Explanatory Videos
After having looked at the best examples, how can you build one? Here’s a simple checklist to follow:
Know Your Audience
The most effective videos communicate directly to the viewers. Utilize language, tone, and images that are resonant.
Stay It Short
A 90 second or shorter period is the ideal place. You should concentrate on one problem and only one solution.
Script First, Animate Later
Start with a powerful script. Animation typography is only effective when the message is simple.
Use Professional Voiceovers
Human touch makes your presentation more accessible.
Don’t Overdo It
A lot of text or movement can be overwhelming. Keep it simple, clean and clear.
The benefits of animation Typography for Explainer Video
-
Improved Retention Viewers can remember 95% of the message when it’s embedded in the form of a video.
-
Increased Engagement Typography draws attention to important messages.
-
Flexibility is a tool that can be used in all kinds of industries from finance to fitness.
-
Mobile-Friendly Kinetic text is simple to read, even on smaller screens.
The Final Words
In an increasingly fast-paced world, explainer video tutorials help to slow down the scrolling. Additionally, animation typography helps ensure that your message stays with viewers. When you’re developing your brand or launching a new product or simply trying to get your message out, these five top videos demonstrate that there’s no better method to reach out to an audience.
Are you looking to make yourself stand out? Think about movement, think of simplicity and think about telling stories.
