In the past few days, a big billboard advertisement acted as the face of the company. Besides showing off new products, it also acted as a business card for the company. Potential customers got to know about the company with these.
Now, it has come down to a website. It is where potential customers learn about the brand, browse the offerings, and decide whether to engage with the business or not. So just like the catchy billboards, the website needs to be maintained and occasionally redesigned to stay relevant, functional, and appealing.
If you’re wondering whether your website is due for an upgrade, here are five telltale signs that it’s time to redesign your website:
1. Website Looks Outdated
Web designs evolve very quickly. So if your website looked fresh 2 years ago, it may appear outdated today. A clunky design, old-fashioned fonts, or an overall lack of modern aesthetics can make your site seem unworthy or irrelevant.
How to Resolve This Issue:
- Your website must look better than your competitors’ websites.
- Keep outdated design elements out, such as excessive gradients, drop shadows, or Flash animations.
If you want your site to be modern and relevant for now, then opt for a website design company in Kolkata to get professional advice.
2. Poor User Experience (UX)
Looks don’t matter! This saying is also eligible for websites. Besides looking good a website must be easy and enjoyable to use. If visitors struggle to navigate through your site, they are less likely to act or come back.
Signs of a nice UX:
- Visitors must navigate and find information easily on the website.
- The site has very few steps before a user can complete an action.
If you want your site to be redesigned for improved navigation, simply search for a good web development company in Kolkata to get proper guidance.
3. Website Isn’t Mobile-Friendly
Nowadays, over half of the website traffic comes from mobile devices. So, a website being mobile-friendly is not an option anymore, it’s mandatory. If your website is not responsive to different screen sizes, you could be losing a significant portion of potential customers.
How to Check Mobile Compatibility:
- Use Google’s Mobile-Friendly Test to see if your site performs well on mobile devices.
- Manually check your website on various smartphones and tablets.
If you own a business in this climate and do not have mobile compatibility on your site then you must take professional help from website design services to get maximum traffic from your targeted audience.
4. Website has Sluggish Performance
Speed is very crucial on a website to keep visitors engaged. If your site takes too much time to load then users will likely leave even before seeing your content.
Ways to make Websites fast:
- Don’t use large, unoptimized images
- Keep excessive plugins or outdated code out of the site to make it faster
Faster loading time can improve user experience and also can boost SEO rankings. Search “website development company near me” to get special help from expert web developers in your locality.
5. Website Must Align with Brand Goals
Businesses evolve, and so do their websites. If your website no longer reflects your business goals or brand identity, it is time for a redesign!
Signs a Website are Out of Sync:
- If a business gets rebranded, then the website must not use old colors, logos, or messaging.
- The company has expanded services or products that aren’t well represented on the site.
Redesigning of a site is a difficult yet important step so it must be done professionally. Search web design services near me to get attached with the best web service provider in the locality.
Conclusion
A well-designed website is critical for engaging new visitors, building trust, and driving business success. If you have any issues among the 5 points mentioned above, it is time to get help from a website development company in India to make your web presence noticeable and action-worthy.
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Ready to give your website a fresh, modern look? Contact Dignexus, a professional web design company today and transform your online presence!
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