The textured boxes are the packaging type that has a unique and attractive surface texture that can be customized. The texture may include an embossed design or even a subtle pattern. The packaging type has become a popular one due to its appeal and its ability to use the sense of sight and touch to attract potential customers to what a brand is selling. Many different types of products can be packaged in the boxes. High-end brands also prefer these boxes due to their strength and ability to give the image of elegance and expense.
The following looks at the popularity as well as versatility of textured packaging in high-end packaging:
Use different senses
Nowadays it is tough competing with the major competition in every industry. Brands need to show potential customers that the product they are selling is worth buying. Something extra needs to be done to stand out. This can be done when a brand uses different senses so that the packaging design can appeal to people.
The sense of sight requires the box to be attractive so that it can stand out to the consumer base making them notice it. The sense of touch that textured packaging has allows brands to include a unique texture on the box so that it feels different. A brand can even consider using the sense of smell by including a certain fragrance on the packaging.
Consumers who buy high-end goods want to have a good experience and these boxes are able to give them this. This makes the packaging a popular one amongst many brands.
Ability to protect product
High-end goods require strong packaging that will be able to protect the product and even show people that a quality item is in the box. Good-quality packaging materials are often used to make these boxes so that the texture can be added on them.
Materials such as cardboard or paperboard can be considered so that the box is strong and also so that the texture can be added on it. Cardboard texture and linen boxes are able to show customers that the brand has invested in providing quality packaging which will encourage people to want to check out the product.
A major aim of packaging is to ensure that the item reaches customers in excellent condition, and these boxes are able to help here due to their strength and versatility.
Enhance appeal of product
A brand selling high-end products will want to enhance their appeal which may justify their higher costs. Printed texture and linen boxes help here due to their strength, textural impact, and also unique design.
The packaging can be more visually appealing when it is designed according to what the consumer base will notice. For instance if you have packaged high-end jewelry in the box, you can include colors like gold or black on the packaging. The packaging design can be kept minimal so that it appears luxurious and elegant.
The ability to design the packaging in a unique way allows it to be attractive and make people notice it so that they can pick it up and feel the texture that has been included on it. This can therefore help sales increase for a brand as potential customers can notice what it is selling.
Unique tactile experience
The boxes provide consumers with a tactile experience which excites them. If a brand chooses to include a custom texture that is similar to the product in the box, people will get an idea of what the product is.
For instance if you have packaged outdoor equipment in the packaging, you can include a hard and rough texture on the box. Jewelry or perfume or something chic can be placed in custom texture and linen boxes.
Help with brand awareness
Another reason why these boxes are popular is that they are able to promote a brand even amongst the competition. This is due to the unique and attractive way that the boxes are designed and also with the help of the texture that is added on them. You can even include brand information on the packaging so that when people notice the box, they will get to know which company’s products are in it.
The packaging can include a brand logo, brand colors, the company’s contact information so that brand awareness and brand recognition can occur.
The popularity and versatility of textured packaging allows them to be a popular option in high-end packaging solutions. The boxes are able to convey expense and luxury due to their strength and the unique way that they get designed. The texture added on the box allows it to be more appealing to people, letting them get the impression that the brand has put effort into designing the packaging. A good unboxing experience can be given to customers with the help of the texture and exquisite design of the box.
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