These days, even people in their 20s and 30s are actively practicing health management.
SNS is overflowing with recommendations for exercise routines, healthy foods, and nutritional supplements, and ‘inner beauty’ has become the basis of beauty routines.
Health is no longer a preparation to avoid illness, but a choice for quality of life and a key factor in increasing self-efficacy. Amid these changes, people around the world are expanding their interest from simple health management to ‘how to age healthily (Slow Aging)’.
In fact, the World Health Organization (WHO) predicted that “by 2050, the world’s population aged 60 or older will exceed 2.1 billion.” This is an indicator that the aging rate is proceeding at the fastest rate in human history.
Korea’s Healthcare Industry
in the Spotlight Since the pandemic, ‘health’ has become a global topic, and the healthcare industry has emerged as a key industry for national competitiveness. Korea is creating a new trend called ‘K-Health’ based on the quality and technology already proven through K-food and K-beauty, and the meaningful statistics from the Korea Health Industry Development Institute are impressive.
· The domestic health functional food market size in 2023 will be approximately KRW 6.2 trillion
· Healthcare product exports will increase by approximately 19.6% compared to 2022 (Major exporting countries: the United States, China, Vietnam, Thailand, etc.)
These figures show that the Korean healthcare industry is increasing its competitiveness in the global market beyond simple domestic consumption.
In particular, Korean products are recognized as health functional foods and devices with scientific evidence, safety, and high-functional ingredients, and are strengthening their image as a ‘trustworthy healthcare brand’.
Nutricare’s Global Positioning: The Link Between Health and Science
In this trend, Nutricare is positioning itself as a leader in K-Health by providing healthcare solutions based on scientific reliability and innovative technology.
1. Operation of ‘Innovation Center’, the center of healthcare R&D
Nutricare is operating an innovation center based on three specialized organizations for future healthcare.
1) R&D Center: Discovery of functional raw materials and product design for health functional foods
2) RMI Center: Development of global new material raw materials, efficacy verification, and functionality evaluation
3) GMP-based manufacturing plant: Internationally certified facilities and quality systems such as HACCP, HALAL, and KFDA
Through this system, all processes from planning → research → production → quality control are operated in an integrated manner.
2. Development of credible products and functional raw materials
Nutricare’s researchers are working on preliminary research and new material development to develop products related to brain, mental health, and vascular health, and are conducting clinical trials and efficacy tests in collaboration with leading domestic and international universities and research institutes. In addition, through continuous cooperation with farmers in the Gangwon region, they are developing verified functional foods using local specialties, and through this, they are promoting the revitalization of the local economy.
+ Major new material development cases:
· CSFP (Fermented Gujippong Silkworm Silk Peptide): Improves memory, improves blood sugar
· Guwanso (Scientific name: Hemerocallis fulva Lvar): Helps with sleep / Improves insomnia
· Broccoli sprouts (Scientific name: Brassica oleracea): Anti-inflammation, anti-cancer (sulforaphane)
· Discovery of sleep-improving function of Korean native ‘hop’ extract
In addition, product reliability is secured through precise analyses such as enzyme activity analysis and RT-PCR gene expression measurement.
Customized OEM/ODM Global Strategy, Realizing Real ‘K-Health’
Nutricare provides optimized healthcare products to domestic and international partners through a customized OEM/ODM system based on international certification. In particular, it realizes a credible product production system through QA (quality assurance) procedures and certification reports after product production.
1) Globally certified production facilities including GMP, HACCP, and HALAL
2) Overseas raw material sourcing, local market research, and country-specific regulatory response systems
3) Expanding cooperation with various partners in North America, Europe, and Southeast Asia
From products for the elderly to the pet nutrition market, the expanding healthcare sector
Nutricare is not stopping at health functional foods, but is expanding its scope to include foods specialized for the elderly and pet health solutions, and is continuing its leap forward as a ‘total healthcare brand’ that provides safe and scientific health solutions for both people and pets.
· Food development for the elderly
Development of liquid food with improved viscosity (for patients with dysphagia), Development of protein supplement nutrition for the elderly (for prevention of sarcopenia)
· Premium pet nutrition
Development of premium nutrition for the health of companion animals, application of human standard criteria, development of products in compliance with AAFCO guidelines
A healthy tomorrow, created by Nutricare
As the saying goes, “Prevention is better than cure,” health is no longer a choice but a necessity.
Today, Nutricare is striving to become a “companion to a healthy life” based on functional and reliable products, a production system that meets global standards, and professional R&D.
In order for K-Health to become a sustainable healthcare culture rather than a mere trend, Nutricare is embodying sincerity in all areas including research, production, ethics, and global strategy.
In the future, Nutricare will contribute to the healthy lives of people around the world with the philosophy of ‘people-centered’ and ‘science-centered’ and grow into a global healthcare leader representing K-Health.